AP PSYCHOLOGY

RESEARCH METHODS THINKING CRITICALLY WITH PSYCHOLOGICAL SCIENCE

THE SCIENTIFIC METHOD AND DESCRIPTION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
If you choose your clothes based on what Instagram influencers are wearing, you have fallen victim to ____ bias.
A
hindsight
B
participant
C
social desirability
D
confirmation
Explanation: 

Detailed explanation-1: -Social media influencers create comparisons. Since influencers often present a clean, shiny, and fun version of their lives, it can create a sense of comparison for young followers. This increased social comparison has been linked to anxiety, depression, sleep issues, and negative body image among youth.

Detailed explanation-2: -The impact of social media influencers is such that these young audiences remain engrossed without knowing the tactful marketing hacks behind the engagement rate. There are negative effects of social media for these audiences as they are easy targets for cyberbullying and other online crimes.

Detailed explanation-3: -Through the psychology of influence, influencers can impact the purchase decisions of consumers of all ages. Influencer marketing is the most effective way to reach the critical millennial and Gen Z audience. Around 70% of teenage YouTube subscribers say that they trust influencer opinions over traditional celebrities.

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