AP PSYCHOLOGY

Detailed explanation-1: -Qualitative Data Collection Methods – Types of Qualitative Data. Qualitative data collection is exploratory; it involves in-depth analysis and research. Its collection methods mainly focus on gaining insights, reasoning, and motivations; hence, they go deeper in research.

Detailed explanation-2: -Qualitative data is non-numeric information, such as in-depth interview transcripts, diaries, anthropological field notes, answers to open-ended survey questions, audio-visual recordings and images.

Detailed explanation-3: -In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

Detailed explanation-4: -Qualitative data is a detailed, deep understanding of a topic through observing and interviewing a sample of people. There are both benefits and drawbacks to this type of data.

Detailed explanation-5: -Simply put, quantitative data gets you the numbers to prove the broad general points of your research. Qualitative data brings you the details and the depth to understand their full implications. To get the best results from these methods in your surveys, it’s important that you understand the differences between them.