AP PSYCHOLOGY

Detailed explanation-1: -Interviews are one of the most common qualitative data-collection methods, and they’re a great approach when you need to gather highly personalized information. Informal, conversational interviews are ideal for open-ended questions that allow you to gain rich, detailed context.

Detailed explanation-2: -Quantitative data is numbers-based, countable, or measurable. Qualitative data is interpretation-based, descriptive, and relating to language. Quantitative data tells us how many, how much, or how often in calculations. Qualitative data can help us to understand why, how, or what happened behind certain behaviors.

Detailed explanation-3: -Qualitative data collection is gathering non-numerical information, such as words, images, and observations, to understand individuals’ attitudes, behaviors, beliefs, and motivations in a specific context. It is an approach used in qualitative research.