AP PSYCHOLOGY

Detailed explanation-1: -Famously described by zoologist Konrad Lorenz in the 1930s, imprinting occurs when an animal forms an attachment to the first thing it sees upon hatching. Lorenz discovered that newly hatched goslings would follow the first moving object they saw-often Lorenz himself.

Detailed explanation-2: -The brain’s ability to collect basic information about incoming stimuli and prepare it for further interpretation it is called: bottom up processing.

Detailed explanation-3: -Cognitive psychologists, sometimes called brain scientists, study how the human brain works-how we think, remember and learn. They apply psychological science to understand how we perceive events and make decisions.

Detailed explanation-4: -Known as the father of cognitive psychology, Neisser revolutionized the discipline by challenging behaviorist theory and endeavoring to discover how the mind thinks and works. He was particularly interested in memory and perception.