AP PSYCHOLOGY

SENSATION AND PERCEPTION

BASIC CONCEPTS OF SENSATION AND PERCEPTION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The conscious or unconscious activation of certain associations is called
A
transduction
B
priming
C
feature detection
D
tinnitus
Explanation: 

Detailed explanation-1: -Priming: the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response.

Detailed explanation-2: -priming. priming. The activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response.

Detailed explanation-3: -What is Priming? Priming, or, the Priming Effect, occurs when an individual’s exposure to a certain stimulus influences his or her response to a subsequent stimulus, without any awareness of the connection. These stimuli are often related to words or images that people see during their day-to-day lives.

Detailed explanation-4: -Priming is using a stimulus like a word, image or action to change someone’s behavior. For example, research has found that we can prime someone to walk more slowly by having them read words like cautious or leisurely.

Detailed explanation-5: -Associative priming involves using two stimuli that are normally associated with one another. For example, “cat” and “mouse” are two words that are often linked with one another in memory, so the appearance of one of the words can prime the subject to respond more rapidly when the second word appears.

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