AP PSYCHOLOGY

SENSATION AND PERCEPTION

VISION SENSORY AND PERCEPTUAL PROCESSING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A strong attitude tends to be personally relevant and have a strong underlying emotional component
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -The affective component of attitude relates to a person’s feelings or emotions in their shaping on attitudes to a person or object. If you feel more positive about someone you are more likely to address them in a positive manner.

Detailed explanation-2: -Attitudes have three components: Cognitive, affective, and behavioral intentions. The cognitive component of an attitude is a statement of belief about something.

Detailed explanation-3: -Strong attitudes have four features: They are resistant to change, stable over time, influential on cognition, and influential on action (Krosnick & Petty 1995). Over the past three decades, researchers have found different features of attitudes to be related to strength (for a list of these features, see Table 1).

Detailed explanation-4: -And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge) (Rosenberg & Hovland, 1960). For example, you may hold a positive attitude toward recycling.

There is 1 question to complete.