AP PSYCHOLOGY

Detailed explanation-1: -Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993).

Detailed explanation-2: -Psychologists define attitudes as a learned tendency to evaluate things in a certain way. This can include evaluations of people, issues, objects, or events. Such evaluations are often positive or negative, but they can also be uncertain at times.

Detailed explanation-3: -The evaluative component represents the extent to which individuals like or dislike their self-defined identity and reflects their self-esteem. The conative component corresponds to individuals’ motivations to maintain or change themselves as a result of discrepancies between their real selves and their ideal selves.

Detailed explanation-4: -Definition. An attitude may be defined as an internal affective orientation explaining an individual’s action (Reber 1995). They comprise four components: cognitive, affective, evaluative, and conative.