SENSATION AND PERCEPTION
VISION SENSORY AND PERCEPTUAL PROCESSING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Colour
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Labelling
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Packaging
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Mouthfeel
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Detailed explanation-1: -Mouthfeel refers to the physical sensations in the mouth caused by food or drink, making it distinct from taste. It is a fundamental sensory attribute which, along with taste and smell, determines the overall flavor of a food item. Mouthfeel is also sometimes referred to as texture.
Detailed explanation-2: -For example, texture can influence the way saltiness or sugariness is perceived, meaning that different textures can make a product seem more or less sweet or salty even if the level of sugar or salt remains the same.
Detailed explanation-3: -Simply put, mouthfeel is the overall experience of food or drink in the mouth – minus the taste and aroma. The term is often used by sommeliers, who talk about how wine is feeling in the mouth, but everyone who works with ‘taste’ should use the term; the taste is just part of the overall experience.
Detailed explanation-4: -Mouthfeel is one of the main attributes, next to aroma and taste, which is measured during a sensory evaluation. Examples of mouthfeel attributes are astringent, crispy and dry. Mouthfeel is often related to the texture, like viscosity, of the product.