AP PSYCHOLOGY

Detailed explanation-1: -Color did affect flavor intensity, especially in the older group. Subjects reported that drinks with more red color tasted stronger. Color did affect flavor quality (how “true” it tested like cherry). Color did affect overall acceptability of the drink (how much people liked the drink).

Detailed explanation-2: -(2015) concluded that pink and red were most strongly associated with sweetness, yellow and green with sour, white and blue with salty, and browny/black and purple (or possibly green) with bitter (see Figure 2).

Detailed explanation-3: -This is because humans have certain expectations of how food should look. When a food’s color is off or is different than what we expect, our brain tells us that it tastes different too. Long supported by scientific studies, we use visual cues from color to identify and judge the quality and taste of what we eat.

Detailed explanation-4: -Does food color influence taste and flavor perception in humans? The short answer is yes, as several factors impact a person’s psychological and sensory experience with food, including texture, temperature and appearance. Studies have shown that color can influence the eating experience in multiple ways.