AP PSYCHOLOGY

Previous
Next

SENSATION AND PERCEPTION

VISION SENSORY AND PERCEPTUAL PROCESSING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The tri-component model proposes that all three components must be present before it can be said that an attitude exists.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -According to the tri-component model, an attitude can only exist if all 3 components(affective, behavioural and cognitive) are involved. A strong attitude tends to be personally relevant and has a strong underlying emotional component.

Detailed explanation-2: -The tricomponent model of attitudes consists of three parts: a cognitive component, an affective component, and a conative component. The cognitive component captures a consumer’s knowledge and perceptions (i.e., beliefs) about products and services.

Detailed explanation-3: -The three components of attitude are affective, behavioral, and cognitive.

Detailed explanation-4: -(b) Affective Component-This consists of a person"s feelings, sentiments and emotions for a particular product or brand. It acts as the primary basis for the evaluation of the product.

Detailed explanation-5: -The Correct Answer is Option 1 i.e Commitment component.

There is 1 question to complete.
Previous
Next