SENSATION AND PERCEPTION
VISION SENSORY AND PERCEPTUAL PROCESSING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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prejudice
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behavior
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internalization
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indentification
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Detailed explanation-1: -This is the most commonly used technique for measuring attitudes. In an attitude survey, the investigators provide a questionnaire or ask a series of questions on the telephone. A respondent shows his or her attitude, by answering a series of questions. These questions may be open or close-ended.
Detailed explanation-2: -Psychology has since standardized methods for measuring attitudes, namely the Thurstone and Likert attitude scales [9, 10, 25]. Psychologists typically measure the degree to which one has a positive versus a negative evaluation of the behavior using a set of bipolar semantic differential scales [8, 24, 25, 26].
Detailed explanation-3: -The most widely used attitude scale is the Likert Scale, which uses five levels of agreement/disagreement.