SENSATION AND PERCEPTION
VISION SENSORY AND PERCEPTUAL PROCESSING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Operant conditioning
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The halo effect
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Classical conditioning
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Social learning theory
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Detailed explanation-1: -Classical conditioning in business refers to generating responses favorable to the product even though there might not be a direct relationship between the product and the desired response. For example, a customer might buy a certain shampoo not because it works better but because the bottle is pretty.
Detailed explanation-2: -The principles of classical conditioning help understand the classical conditioning process. Those principles are: acquisition, extinction, spontaneous recovery, stimulus generalization, and stimulus discrimination.
Detailed explanation-3: -Use of Classical Conditioning in Advertising: For example, a food ad will use mouth-watering food to tempt consumers. When they see such an ad, their mouth will start to water and will lead them to feel hungry. This will prompt them to go out and buy that product to satisfy their hunger.
Detailed explanation-4: -Most times with operant conditioning in advertising, companies try to change the consumers’ behavior, by using rewards and punishment.