AP PSYCHOLOGY

Detailed explanation-1: -peripheral route to persuasion. occurs when people are influenced by incidental cues, such as a speaker’s attractiveness. central vs. peripheral route.

Detailed explanation-2: -The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

Detailed explanation-3: -Peripheral route persuasion-occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.

Detailed explanation-4: -There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

Detailed explanation-5: -Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.