AP PSYCHOLOGY

Detailed explanation-1: -Normative Social Influence: Conforming to Be Liked and to Avoid Rejection. In other cases we conform not because we want to have valid knowledge but rather to meet the goal of belonging to and being accepted by a group that we care about (Deutsch & Gerard, 1955).

Detailed explanation-2: -Normative Social Influence is where a person conforms in order to be accepted and belong to a group. They do this because it is socially rewarding and/or to avoid social rejection (e.g. ridicule for not ‘fitting in’).

Detailed explanation-3: -The theory of normative social behavior proposes that the influence of descriptive norms on behavior is modified by injunctive norms, perceived benefits, and group identity (Rimal and Real, 2005). The extent to which social exposure affects each of these variables is worthy of investigation.

Detailed explanation-4: -Normative Influence is conformity based on one’s desire to fulfill others’ expectations and gain acceptance (Myers, 2009). Informational influence is conformity under acceptance of evidence about reality which has been provided by others (Myers, 2009).

Detailed explanation-5: -Normative social influence refers to conformity to the norms of a group. Individuals are bound to conform to these norms due to motivational factors like avoiding rejection, acceptance, or making good impressions.