MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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a social motive.
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a non-social motive.
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the highest level of Maslow’s hierarchy.
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a motive the consumer will admit to.
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Detailed explanation-1: -Manifest motives are the reasons behind the consumer’s behavior that are known and admitted publicly, for example buying a product for the quality and performability. They are often described as motives that are publicly seen by members of society.
Detailed explanation-2: -Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs.
Detailed explanation-3: -Buying Motives are the reason(s) you buy the goods and services that you choose. There are 3 categories of buying motives: Emotional, Rational, and Patronage.
Detailed explanation-4: -Manifest motives are basically the motives which are known by an individual and he plans to achieve or implement them. Latent motives are the hidden motives, which an individual may not know or may be too …
Detailed explanation-5: -Manifest motives can be appealed to directly-when appropriate, for example through detailed product performance and benefits. Latent motives must often be appealed to indirectly via symbolism (sophisticated model) that speaks to the motive being targeted (wealth, power, and status).