AP PSYCHOLOGY

Detailed explanation-1: -Drinking soft drinks because one really likes the taste is driven by hedonic motivations. Going to a trendy, new restaurant is most likely driven by hedonic motivations. Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act.

Detailed explanation-2: -Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs.

Detailed explanation-3: -Hedonic Shopping Motivation is a person’s desire to shop in order to satisfy psychological needs such as feelings of emotion, satisfaction, prestige and other subjective feelings. According to Merima et al. (2011), it occurs due to a person’s emotional response, sensory pleasures and dreams.

Detailed explanation-4: -Which of the following is true of self-improvement motivation? d. It leads consumers to perform acts that cause emotions that help create hedonic value.