AP PSYCHOLOGY

Detailed explanation-1: -cited a study conducted by Mackie and Worth (1989) in which the credibility of the source had a significant effect on attitudes, even among those who held prior attitudes on the issue. This evidence only suggests that the main effect of source credibility may be observed in attitude change conditions as well.

Detailed explanation-2: -High credibility sources are considered more reliable and persuasive than low credibility sources. Persuasion is the process of changing the perception of an individual based on communication. It helps to change the thought process of an individual.

Detailed explanation-3: -Communication persuades the audience with the aim of changing their attitudes and these include authoritarianism/dogmatism, and need for closure.

Detailed explanation-4: -An individual who receives information from a credible source has positive cognition toward system acceptance (Chaiken & Maheswaran, 1994). Source credibility may positively influence employee cognitive evaluation, such as perceived usefulness and perceived ease of use.