AP PSYCHOLOGY

Detailed explanation-1: -Persuasion is the ability to influence other people’s thoughts and opinions using convincing arguments and facts.

Detailed explanation-2: -The central route to persuasion is a logic-driven approach, using data and facts to convince people of an argument or product’s worthiness. Persuasion that uses this approach assumes that the target audience is motivated and analytical when presented with the message.

Detailed explanation-3: -Peripheral route persuasion-occurs when people are influenced by incidental cues, such as a speaker’s attractiveness. Does not engage in systematic thinking, but does produce fast results as people respond to incidental cues and make snap judgments.

Detailed explanation-4: -The central route is logic-driven and uses data and facts to convince people of an argument’s worthiness. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

Detailed explanation-5: -when people take the central route to persuasion, their attitudes are influenced primarily by the strength of the arguments.