SOCIAL PSYCHOLOGY
CONFORMITY AND OBEDIENCE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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bystander effect
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conformity
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pluralistic ignorance
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diffusion of responsibility
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social proof
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Detailed explanation-1: -According to the social proof principle, humans are heavily influenced by the actions of others. When attempting to influence others, social proof can be a highly effective tool. The opinion of “the many” can help change the mind of an individual, especially if the many are similar in some way to the individual.
Detailed explanation-2: -Examples: an Instagram post or tweet about your product by a celebrity or influencer. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. Examples: praises on social media or positive ratings on review sites.
Detailed explanation-3: -You would of refused the higher price originally, but now you are committed, and much more likely to accept the high price. The greater the number of people who find any idea correct, the more a given individual will perceive the idea to be correct. This is the Social Proof heuristic.
Detailed explanation-4: -Testimonials and reviews Reviews are the quintessential example of social proof. And including ratings and reviews on your website as well as sharing on social media lets your audience know what others think. Take a look at this Tweet from Leadpages sharing a TechRadar review of their SaaS product.