FOOD TECHNOLOGY

Detailed explanation-1: -Good packaging design differentiates you from the competitors. Packaging is the first impression that your customers get of your brand. Ingenious packaging design will help you to achieve a shelf impact. Packaging should be designed with a targeted audience in mind and it is okay if not everyone likes it.

Detailed explanation-2: -Speaking directly to your customers through your package design plays into your marketing and sales pitch for your customers. Using copy, typography and design elements on your packaging can reflect your brand narrative while also making a memorable impact on your customers, both online and offline.

Detailed explanation-3: -Effective CPG Packaging Must Call Attention to Itself. Shapes, colors, orientations, and textures all play roles. Even brands that pride themselves on understated or elegant packaging designs make those designs so they’re different from others and stand out because of their understated or elegant nature.

Detailed explanation-4: -A product’s package can be the selling point for many consumers, by delivering a sense of quality while also reflecting the product’s brand image. It is critical in retail sales, where the right packaging design can attract the consumer’s eye and make the product stand out next to a rack of the competitor’s product.