FOOD PRODUCT DEVELOPMENT
SENSORY EVALUATION AND TESTING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002.
Detailed explanation-2: -The “Classic” designation-which appears under the “Coca-Cola” script on labels-was added to the packaging in 1985, to distinguish the original formula from a sweeter, wildly unpopular new version of Coke.
Detailed explanation-3: -The Coca-Cola Company released Coke Classic in 1985, eleven weeks after the launch of New Coke. Coke Classic was introduced in response to the fierce media and consumer backlash against New Coke, out of fear that the new formula would replace the familiar taste.
Detailed explanation-4: -Coca-Cola Classic returns The company rebranded the new formula “Coke II” in 1990 before it was eventually abandoned in 2002. In spite of the blowback, Coca-Cola emerged from the fiasco with its market position actually strengthened as consumers rediscovered their attachment to the iconic brand.