FOOD TECHNOLOGY

Detailed explanation-1: -Attracts buyers The main goal of creating any product, after all, is to attract customers and encourage them to buy your product. Because first impressions are so important to the buying process, well-designed product packaging can go a long way in putting your product into the hands of buyers.

Detailed explanation-2: -Your product’s packaging can be a consumer’s first point of contact with your product, and a well designed package may make someone try a new brand or product line they’ve never heard of. Your package design is one of the most important elements in a successful product launch (or re-launch).

Detailed explanation-3: -Packaging that grabs their attention and highlights its product’s value often creates more sales because of how much attention it receives. Product packaging reflects quality. The integrity, quality and legitimacy of products are generally portrayed in the quality of their packaging.

Detailed explanation-4: -The main purpose of any packaging is to preserve quality of the goods for the consumer, to prevent possible damage and loss during transportation, storage and sale. Along with the preservation of the product packaging also acts as a means of advertising.