FOOD TECHNOLOGY

FOOD PROCESSING

PRINCIPLES OF FOOD PROCESSING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A target market is:
A
The amount it costs to start a business.
B
How the customer pays for goods or services.
C
A particular group of consumers at which a product or service is aimed.
D
None of the above
Explanation: 

Detailed explanation-1: -A target market is the group of people most likely to purchase a specific product or service. It’s important for businesses to understand their target market, because members of this group are most likely to buy and recommend their products, improving the number of sales.

Detailed explanation-2: -A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.

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