FOOD TECHNOLOGY

FOOD PROCESSING

PRINCIPLES OF FOOD PROCESSING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Why is the design of the package so important?
A
Consumers see the package on the shelf so it influences them to purchase.
B
It is expensive
C
It needs to look pretty
D
Packaging design is fun
Explanation: 

Detailed explanation-1: -The packaging for your product should complement your company’s image, and the consumer should immediately recognize it. Frequent changes to your product’s packaging may confuse consumers or cause them to stray away from your brand. If you maintain consistent packaging, you can cultivate more loyal consumers.

Detailed explanation-2: -While the primary function of packaging is to protect the food inside, the main importance of food packaging design is to attract consumers. The ideal design not only conveys what the brand is, but what the brand stands for.

There is 1 question to complete.