INTRODUCTION TO FOOD TECHNOLOGY
FOOD SCIENCE VS FOOD TECHNOLOGY
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is not a promotional strategy?
|
|
Instore Promotions
|
|
|
Celebrity Sponsorships
|
|
|
Price Skimming
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -What is price skimming? Setting a high price which consumers perceive as indicating high quality. Setting a low price to “skim off” a large number of consumers. Setting an initially-high price which falls as competitors enter the market.
Detailed explanation-2: -Price skimming examples Electronic products – take the Apple iPhone, for example – often utilize a price skimming strategy during the initial launch period. Then, after competitors launch rival products, i.e., the Samsung Galaxy, the price of the product drops so that the product retains a competitive advantage.
There is 1 question to complete.